Is the Miami luxury hotel market getting overcrowded?
Florida's biggest condo developer plans to bring a hip West Coast hotel to Brickell Avenue, where the Four Seasons, Conrad Hilton, Mandarin Oriental and JW Marriott already compete for well-heeled business travelers.
But Perez sees his Viceroy at Icon Brickell creating a new niche by catering to younger, stylish executives eager for South Beach chic in the city's premier financial district. The 129-room Viceroy will have a rooftop pool and lounge on the 50th floor, a luxury spa, and interiors by the designer behind the Delano, South Beach's iconic boutique hotel.
... full text here.
... Kor Hotel Group (owner of Viceroy) official site.